Privacy policy

Swindon BID

Last updated: 26 October 2026

1. Introduction

Swindon BID is committed to respecting your privacy and protecting your personal information.

This privacy policy explains how personal information is collected, used, stored and protected when you visit www.swindonbid.co.uk, contact us or engage with our activities.

We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and Access) Act 2025.

2. Who we are

Swindon BID is a business-led initiative working to establish a Business Improvement District covering Swindon Town Centre, Old Town, the Railway Quarter and North Star.

The initiative aims to bring local businesses together to support a safer, cleaner, more welcoming and economically successful town.

The organisation responsible for processing personal data through this website is:

Data controller: Swindon Borough Council

Website: www.swindonbid.co.uk

Email: admin@swindonbid.co.uk

Correspondence address: Civic Offices, Euclid Street, Swindon, SN1 2JH

3. Information we collect

Depending on how you interact with us, we may collect the following personal information.

Information you provide directly

This may include your name, email address, telephone number, business name, job title and any information you choose to include when contacting us through the website or by email.

Business engagement information

Where relevant to the BID's activities, we may hold contact details for local businesses and their representatives to support consultation, engagement and communication about the proposed BID.

This information may be provided directly by businesses or obtained from publicly available business information and other lawful sources.

Website usage information

When you visit our website, technical information may be collected, including your IP address, browser type, device information, pages visited and interactions with the website.

Some of this information may be collected through cookies or website analytics tools.

4. How we use your information

We use personal information where necessary to:

Respond to enquiries, requests and feedback.
Communicate with local businesses about Swindon BID, its proposals and activities.
Support business consultation, engagement and participation.
Provide updates about relevant BID developments, meetings, events and opportunities.
Maintain and improve our website and its security.
Understand how visitors use our website.
Meet applicable legal and regulatory obligations.

We only process personal information where we have an appropriate lawful basis.

Depending on the activity, this may include our legitimate interests in operating the BID initiative and engaging with local businesses, your consent where required, or compliance with a legal obligation.

Where we rely on legitimate interests, we consider whether the processing is necessary and balance those interests against your rights and freedoms.

5. Business communications and marketing

Swindon BID may communicate with businesses and their representatives about matters relevant to the proposed Business Improvement District.

These communications may include consultation opportunities, BID proposals, events, projects and other information relevant to the local business community.

Where communications constitute direct marketing, we comply with applicable data protection and electronic marketing rules.

You can ask us to stop sending you direct marketing communications at any time by contacting admin@swindonbid.co.uk or using an unsubscribe option where provided.

We respect your right to object to your personal information being used for direct marketing.

6. Cookies and website analytics

Our website may use cookies and similar technologies to support its operation, understand website usage and improve the visitor experience.

Cookies are small files stored on your device when you visit a website.

Some cookies are necessary for the website to function. Other cookies, including certain analytics or marketing cookies, may require your consent.

Where consent is legally required, we will request it before using those technologies.

You can also manage cookies through your browser settings.

Further information about the cookies used by this website, including their purposes and duration, will be provided in our cookie information or cookie settings.

7. Sharing your information

We may share personal information with trusted organisations where this is necessary for the purposes described in this policy and there is a lawful basis for doing so.

These may include website hosting providers, IT support services, communication platforms and professional advisers.

Where relevant and lawful, information may also be shared with public authorities or organisations involved in administering BID-related activities.

We require service providers acting on our behalf to handle personal information securely and in accordance with applicable data protection requirements.

We will not sell your personal information to third parties for their own marketing purposes.

8. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including any applicable legal, accounting or regulatory requirements.

Retention periods depend on the nature of the information, the reason it was collected and whether there is an ongoing legitimate need to retain it.

When personal information is no longer required, we will securely delete or anonymise it.

9. Keeping your information secure

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to those who have a legitimate need to use it.

Where third-party services are used to process personal information, we take steps to ensure appropriate data protection arrangements are in place.

If personal information is transferred outside the UK, we will ensure that an appropriate legal transfer mechanism or safeguard applies.

10. Your data protection rights

Under UK data protection law, you have rights in relation to your personal information.

Depending on the circumstances, these may include the right to:

Request access to the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Request deletion of your information.
Ask us to restrict how your information is processed.
Object to certain uses of your information, including direct marketing.
Request transfer of your information where the right to data portability applies.
Withdraw consent where consent is the lawful basis for processing.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, please contact admin@swindonbid.co.uk.

11. Complaints and concerns

If you have concerns about how we handle your personal information, please contact us in the first instance.

Email: admin@swindonbid.co.uk

We will acknowledge data protection complaints within 30 days, investigate them appropriately, keep you informed and explain the outcome.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: www.ico.org.uk

12. Third-party websites

Our website may contain links to external websites, including partner organisations, social media platforms and other services.

These websites operate under their own privacy policies. We encourage you to review those policies before providing personal information.

13. Changes to this privacy policy

We may update this privacy policy to reflect changes in our activities, website functionality or applicable legislation.

The latest version will be published on this website, together with the date it was last updated.

14. Contact us

If you have questions about this privacy policy or how we handle your personal information, please contact: